Email Marketing & Automation
Grow, Engage, Automate

Email Marketing For Product Businesses

Are you struggling to build and engage your email marketing list?

Do you draw a blank with what content to send out to your subscribers?

You may not even have an opt in/freebie/lead magnet (whatever you want to call it – basically something to entice people to hand over their email address) and you never consistently email your list.

You know you should be doing more to grow your list and to market to them but you just don’t have time or patience to do it right now.

If this sounds familiar, let’s talk about how I can help you automate email funnels in your business, set up easy email campaigns and give you loads of opt in ideas.

By the time I have finished with you Email Marketing will never be a headache again.

What Is Email Marketing?

Email marketing is the process of building a list of ideal customers that are interested in what you have to offer and then sending them valuable content from time to time. The aim is to nurture theses contacts and build a relationship with them so that over time they become paying and returning customers.

Why should I be sending emails to my list?

Email marketing is still the cheapest form of marketing. This is your chance to have a 1:1 conversation with your prospects and customers.

Email marketing builds the know, like and trust factor and keeps you in the front of your customers mind. They may not be ready to buy straight away, but by being in their inbox, you have a good chance of converting them when they are ready to buy. 

What is a freebie/lead magnet/opt in?

Whatever you want to call it a freebie/lead magnet/opt in is essentially something that you are giving away for free in order to collect an email address and permission for you to send emails. For product businesses, discount codes work well. I have a list of freebie ideas for product businesses right here if you’re struggling for ideas? 

Since GDPR came into effect in May 2018, you now have to ask for explicit permission to send marketing emails. 

Which email platform should I use?

When you are starting out, I highly recommend Mailchimp. Mailchimp is free to use up to 2000 subscribers and it includes automations such as abandoned basket emails, welcome sequences and review requests. 

What emails should I be automating?

As a product business, I highly recommend that you have an abandoned basket/cart email set up. According to Omnisend, 75.6% of carts were abandoned in 2018. Of those that received an abandoned basket email, 46.% opened, 13.3% clicked and 35% end up completing their purchase. Imagine applying those stats to your business. 

As well as abandoned basket, I recommend that you have a welcome sequence that flows from your freebie. This will nurture and warm up your leads.

For post purchasers you can request reviews and up sell other products. All with the power of automation. 

How can you help me?

I can help you by assessing your current email marketing situation. I’ll then make recommendations on what you could do yourself, or you can outsource the work for me. 

I can help with the content planning, email campaign execution and setting up your automations. 

How It Works

Decide Where You Need Help

Think about where you most need help with your email marketing. Is it the strategy? The execution? The content?  Would you love to automate? Ask yourself these questions first. Book a free 15 minute discovery call if you are unsure and I’ll help you to pinpoint what you need help with.

Choose a Package

Once you know what you need help with, choosing a package should be easy enough. Just select the package, choose to book now and I’ll be in touch to book your work in. I also offer bespoke packages too so do let me know if you don’t see the package you need.

Quickly Reach Your Goals

Once you start working with me, you’ll quickly reach the goals you desire.

Email Automation Package

Easy peasy email automation is the only done for you service that will take you from being a tired product business owner, trying to figure out things for yourself into having automated emails in place that you won’t have to think about again. This will give you leads and sales on autopilot which means you can spend more time working and developing the products that you love creating…

£497

More Details

Included In Your Easy Peasy Email Automation Package:

– Pre-work questionnaire and call with me to go through ideas and everything that needs to be done. I will need to know about your business and your customers in order to set up the best automations for your business. 

– Set up of a lead magnet/freebie to entice prospects to sign up to your list. 

– Set up of email capture points on the website (in the header, pop up, landing page and on the checkout page) ensuring they comply with GDPR.

– Set up of lead nurture sequence – a set of 5 automated emails sent over a number of weeks to warm up new prospects. This will deliver the lead magnet and follow up emails to tell your story, building the know, like and trust factor.

Set up of highly targeted adverts [you will need a separate budget for this] on Facebook that will link to the lead magnet and follow up emails. I can also help you to set up retargeting adverts. 

– A checklist of other places to promote your freebie.

– Assessment and set up of up to four new e-commerce automations that will benefit your business. We will look at what you already have and haven’t got set up and implement what’s missing.  This could include abandon basket, review requests, thank you for first order, re-engagement, up sells etc.  

– Training on Facebook ads and Mailchimp.

Email Campaign Content Plan

Are you stuck when it comes to email content ideas? Do you end up sending the same old messages and getting zero engagement?

Let me help you get out of this funk with a bespoke email campaign content plan.

£99

More Details

Never be stuck for ideas again. I will plan out the next 12 months of emails for you. That’s 52 weeks of email content ideas so you don’t ever have to feel stuck again.

All you’ll need to do is build and schedule the emails to send when you want them to go out. It’s so much easier when you know what content to send. 

Email Campaign Management

Do you struggle to find the time to send out regular email campaigns? You know that if you sent a regular campaign you would have a lot more engagement from your list.

Have you thought about outsourcing this task?

from £75

More Details

From as little as £75 per month (one campaign) you could have a regular email marketing campaign going out to your list without you ever having to worry about remembering to do it. No more scrambling around pulling an email together at the last minute. If you sign up to this package, all of your emails will be carefully planned out to match up with other activity you have going on in your business. 

Want something more bespoke or have a question before we work together? Let’s chat…

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